Veteran New York City-based stylist Ben Wolff recently created and launched, a men’s fashion site that brings the best of the in-store styling experience to the comfort of your desktop or mobile device. Akin to having a personal stylist at your fingertips 24/7, the site offers a unique algorithm that is different from other online shopping experiences. Wolff’s love for styling, shopping, and technology led him to create; wanting to offer something new and different to the market.

“I created to solve one big problem: getting a great look effortlessly online,” explained Wolff. “Traditional online shopping sites are more of an ‘if you like this you may like that’ model, which never solves the main problem of putting all the pieces together for a cohesive and fashionable look.” “We’re like Trunk Club and Stitch Fix but instead of stylists you have to talk to taking hours or days sometimes. Our team created software that does the same thing in seconds.” says Wolff.

With more than a decade of styling men and creating multiple looks from limited wardrobes, Wolff knew he could find a way to utilize his knowledge with an online experience. 

After conducting research and creating a distinctive algorithm, he launched a service that has the ability to create hundreds of fashionable ensembles without waiting for a live stylist to review client information. 

And to make the styling process even more simple and efficient for shoppers, the clothing options are broken down into four genres: Office Smart, Commuter Chic, Date Night and Weekend Vibes. After users select their desired genre, they are taken to a myriad of corresponding looks where they select their sizes and check out. In addition to providing an effortless, comfortable retail experience, is really about helping clients look and feel great.

“My hope with creating is to ensure that every guy who comes to the site leaves with a great outfit for whatever he’s doing in his life,” remarked Wolff. “We provide the looks you’d expect from a stylist at a fine men’s clothing store, but with the convenience of a seamless online experience. We want to make online shopping easy and fun.”

About is a men’s fashion site that brings together the best of the in-store retail experience to a one-of-a-kind online destination. The mobile app offers a unique and convenient way for men to get the clothing they want and need for all aspects of life; without ever having to leave their home or office. Combining style and technology, the algorithm provides clients with a variety of polished looks without the time it takes for a stylist to review their choices. Unique to the market, the will provide complete, styled looks within seconds—simply by selecting a desired genre of clothing. For more information, visit or the company’s Facebook and Instagram pages.

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